> ## Documentation Index
> Fetch the complete documentation index at: https://help.supertape.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Campaigns
> Keep fans updated on your latest news and releases with beautiful email campaigns that automatically match your site's design.
## Creating a campaign
Emailing fans about your latest news, releases, and more, is easy with Supertape:
1. Visit **Campaigns** and hit **New** in the top right.
2. Select **Add subject** and enter a brief subject line for your campaign.
3. Add, edit, and reorder different blocks of content to build the **Body** of your campaign:
A message to fans. Supports basic formatting and links.
Any JPG, GIF, or PNG image, with an optional link.
A call to action button with customizable text and link.
Any album from your catalog, with optional platform links.
Any product from your catalog, with optional platform links.
Any video from your catalog, with optional platform links.
Any event from your catalog, with optional platform links.
## Previewing a campaign
See what your campaign looks like in actual inboxes before sending it to fans:
1. Visit **Campaigns** and select or create a campaign.
2. Hit **Preview** in the bottom right.
3. Select the recipients from your [team](/docs/team) and hit **Send**.
## Sending a campaign
Once you're happy with your campaign, and your sure you've crossed all your T's and dotted all your I's, you can send it to fans:
1. Visit **Campaigns** and select or create a campaign.
2. Hit **Send** in the bottom right.
3. Select the recipients from your [team](/docs/team) and hit **Send**.
Depending on the size of your contact list, and the performance of any previous campaigns you've sent, it may take a while for your campaign to send.
## Tracking a campaign
Once your campaign has been sent, you'll start seeing real-time stats as your fans receive it. You should strive to keep all of your stats in the healthy range to [build your email reputation](/docs/newsletter#building-your-email-reputation) and meet our [email sending requirements](/docs/newsletter#email-sending-requirements).
The percentage of contacts who opened your campaign at least once.
* Healthy: > 20%
* Unhealthy: 10-20%
* Critical: \< 10%
The percentage of contacts who clicked on a link in your campaign.
* Healthy: > 2%
* Unhealthy: 1-2%
* Critical: \< 1%
The percentage of emails that were successfully delivered.
* Healthy: > 95%
* Unhealthy: 90-95%
* Critical: \< 90%
The percentage of emails that hard bounced and couldn't be delivered.
* Healthy: \< 5%
* Unhealthy: 5-10%
* Critical: > 10%
The percentage of contacts who unsubscribed from this campaign.
* Healthy: \< 0.5%
* Unhealthy: 0.5-1%
* Critical: > 1%
The percentage of contacts who marked your campaign as spam.
* Healthy: \< 0.05%
* Unhealthy: 0.05-0.1%
* Critical: > 0.1%
If you have [campaign tracking](/docs/newsletter#setting-up-your-newsletter) disabled, you won't see open and click rates.
## Copying a campaign
Already sent a campaign you really like? Want to send a similar one? Don't start from scratch!
1. Visit **Campaigns** and find the campaign you'd like to copy.
2. Select the **three dots** next to the campaign and then **Copy**.
3. Be sure to edit the subject and body to make it unique.
## Deleting a campaign
If a new campaign isn't going the way you hoped, and its beyond repair, you can delete it:
1. Visit **Campaigns** and find the campaign you'd like to delete.
2. Select the **three dots** next to the campaign and then **Delete**.
3. Confirm your deletion and the campaign will be removed.
Sent campaigns can't be deleted, only drafts.