> ## Documentation Index
> Fetch the complete documentation index at: https://help.supertape.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Newsletter

> Collect fan emails from your website, own your followers, and message them directly from Supertape. Just provide some basic information to get started.

<img height="422" src="https://mintcdn.com/supertape/BTq-KD6CQJyk80jl/images/docs/st-help-settings-newsletter.jpg?fit=max&auto=format&n=BTq-KD6CQJyk80jl&q=85&s=59c5dd549c1745f11334be4b767864c7" className="rounded-md" data-path="images/docs/st-help-settings-newsletter.jpg" />

## Setting up your newsletter

There are three settings you need to set up before you can send your first campaign:

<Steps>
  <Step title="Sending email" icon="envelope" iconType="light">
    The email address your [campaigns](/docs/campaigns) will be sent from. It must use a custom domain that you have DNS access to, since you'll need to add a couple DNS records to verify ownership. Don't have one? [Purchase a discounted domain with Supertape.](/docs/domains#purchasing-a-custom-domain)
  </Step>

  <Step title="Physical address" icon="address-card" iconType="light">
    This is required for
    [CAN-SPAM](https://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003) compliance and
    goes in the bottom of all [campaigns](/docs/campaigns). It must be a physical
    address, but can be your home, PO box, work, manager, label, rehearsal space,
    studio, or any other physical address you have access to.
  </Step>

  <Step title="Campaign tracking" icon="hand" iconType="light">
    Decide if you'd like to track email open and click activity. This tracking enables some additional [features](/docs/contacts#tracking-contacts) and [insights](/docs/campaigns#tracking-a-campaign), but some fans may feel that it's intrusive, and some email clients may block it.
  </Step>
</Steps>

To configure or update your newsletter settings:

1. Visit **Settings** and select **Edit** in the **Newsletter** section.
2. Make your changes and hit **Save**.
3. Add the required DNS records to **Verify** your email domain.

That's it! You're ready to start [importing contacts](/docs/contacts) and [sending campaigns](/docs/campaigns).

## Recieving campaign replies

Since your campaigns are delivered from your [sending email](#setting-up-your-newsletter), any time someone replies to your campaign it will go to that email address. If you haven't already, you'll want to set up an email provider to receive those replies.

One simple option is to forward your sending email to an existing personal or band email (ie `contact@yourband.com` -> `yourband@gmail.com`). Many domain providers offer this for free, so check yours first. Otherwise, there are free options like [ImprovMX](https://improvmx.com) and [Forward Email](https://forwardemail.net).

If you want a full inbox for your sending email, or even inboxes for each member of your team, there are some alternatives to Google Workspace that are more simple, affordable, and privacy-focused. In particular, we like [Fastmail](https://www.fastmail.com) and [Proton Mail](https://proton.me/mail).

## Building your email reputation

Maintaining a good email sending reputation is critical to getting your campaigns in inboxes and not spam folders. Email providers like Gmail and Yahoo track how often your emails are opened, clicked, marked as spam, bounce, etc., and reward or penalize you accordingly.

Fortunately, Supertape handles a lot of the heavy lifting for you: double-opt ins, verified domains, easy unsubscribes, and more. But your email reputation is ultimately your responsibility, and there are some golden rules you need to follow.

<CardGroup>
  <Card title="Always get permission to email people" icon="handshake" iconType="light">
    Only email people who have explicitly opted in to receive emails from you. Never import purchased or "found" email lists.
  </Card>

  <Card title="Keep your contact list clean" icon="broom-wide" iconType="light">
    If contacts aren't engaging with your campaigns, or if it's been a while since
    you've emailed them, remove them.
  </Card>

  <Card title="Send quality emails" icon="envelope-circle-check" iconType="light">
    This is obvious, but send emails that your fans want to read. Spend time
    crafting emails that are worth opening and clicking.
  </Card>

  <Card title="Be consistent and respectful" icon="calendar-check" iconType="light">
    Keep your fans engaged with a regular cadence, maybe between once a week and once a month. Not too much, not too little.
  </Card>
</CardGroup>

## Email sending requirements

Artists with [poor email reputations](#building-your-email-reputation) also impact Supertape's reputation, and our ability to send emails on behalf of all our artists. Because of this, all campaigns sent on Supertape are expected to meet the following standards:

* **Bounce rate** - less than 10%
* **Spam rate** - less than 1%

Any of your campaigns that fail to meet these requirements will be paused and you'll be notified. If this is your first issue, we'll work with you to try to resolve it. If the problem persists, your account could be suspended or terminated. So please, [keep track of your campaigns](/docs/campaigns#tracking-a-campaign).