Merch
Supertape automatically syncs your products, and provides you with merch smart links to share with fans, to get them buying across all of your platforms.
How merch syncing works
Finding products on your platforms
After connecting a merch platform, we’ll import all of your products from it. After that, we’ll sync with it nightly to add new products and remove any you’ve deleted.
Adding products to your website
When a new product is found on a platform, we’ll try to match it to an existing product on your site by UPC and name. If we can’t, we’ll create a new product.
Setting details on your products
Each platform provides different details about your product, so when a platform knows something about your product that we don’t, we’ll apply it first-come-first-serve.
Reviewing your merch
Sometimes the details we get from a platform may be a little off, or may be wrong entirely. So it’s always a good idea to review your products to make sure everything looks good.
- Image - The product’s image. Should be high resolution.
- Name - The product’s title. Keep it formatted exactly as it appears on platforms.
- URL slug - The unique part of the product’s URL. ex:
/merch/your-product - Type - The type of product it is (Viny, Apparel, etc.). Set by Supertape initially.
- Price - The lowest price of the product on any of your platforms.
- Release date - The date the product was released. Determines its order in your inventory.
- UPC - The Universal Product Code for the product. Important for matching.
- Info - The product’s description, credits, lyrics, or any other information you’d like to share.
- Album - The album the product is a physical version of, if applicable.
- Platforms - The Platforms where fans can purchase the product.
Reordering your merch
By default we order your products by release date, but you can manually reorder them as well.
- Visit Merch and select Edit in the top right.
- Drag the handle of any product into the desired order.
- Hit Save.
Sharing a product
Share your product’s smart link with fans, so they can purchase on their favorite platform:
- Visit Merch and find the product you’d like to share.
- Select Share from the top right and then hit Copy to copy the link to your clipboard.
- Share the link on social media, in email campaigns, ads, or anywhere else.
Or share a direct link to your product on a specific platform:
- Visit Merch and find the product you’d like to share.
- Scroll to Platforms, find the platform, hit the three dots and Share.
- Copy the link and share it on social media, in email campaigns, ads, or anywhere else.
Posting a product to your homepage
Bring your product front and center to fans visiting your site by posting it to your homepage:
- Visit Merch and find the product you’d like to post.
- Select Post from the top right.
- Add a short message, optionally change the image, and hit Save.
Editing a product
Edit your product’s details:
- Visit Merch and find the product you’d like to edit.
- Select Edit from the top right.
- Make your changes and hit Save.
Edit your product’s platforms:
- Visit Merch and find the product you’d like to edit.
- Scroll to the Platforms section, find the platform, hit the three dots and then Edit.
- Assign the platform to a different product, or have a new one added, and hit Save.
Hiding a product
If there’s a product you don’t want to show on your site, you can hide it:
- Visit Merch and find the product you’d like to hide.
- Select Hide from the top right.
Unhiding a product
Bring a hidden product back onto your site at any time:
- Visit Merch and hit Filter in the top right.
- Select Hidden from the Status dropdown.
- Select the product you’d like to unhide and hit Unhide in the top right.