Tour
Supertape automatically syncs your tour dates, and provides you with event smart links to share with fans, to get them buying tickets across all of your platforms.
How tour syncing works
Finding events on your platforms
After connecting a tour platform, we’ll import all of your events from it. After that, we’ll sync with it nightly to add new events and remove old ones.
Adding events to your website
When a new event is found on a platform, we’ll try to match it to an existing event on your site by date and name. If we can’t, we’ll create a new event.
Setting details on your events
Each platform provides different details about your event, so when a platform knows something about your event that we don’t, we’ll apply it first-come-first-serve.
Reviewing your events
Sometimes the details we get from a platform may be a little off, or may be wrong entirely. So it’s always a good idea to review your events to make sure everything looks good.
- Image - The event’s promotional image. Should be high resolution.
- Name - The event’s title. Keep it formatted exactly as it appears on platforms.
- URL slug - The unique part of the event’s URL. ex:
/tour/your-event - Type - The type of event it is (Concert, Festival, etc.). Set by Supertape initially.
- Date & time - When the event is scheduled to start. Determines its order in your inventory.
- Time zone - The time zone of the event. Typically the “Local Time” of the venue.
- Venue name - The name of the venue where the event is taking place.
- Venue city - The city of the venue where the event is taking place, if applicable.
- Venue region - The region of the venue where the event is taking place, if applicable.
- Venue country - The country of the venue where the event is taking place, if applicable.
- Info - The events’s description, lineup, or any other information you’d like to share.
- Platforms - The Platforms where fans can purchase tickets for the event.
Reordering your events
By default we order your events by date, but you can manually reorder them as well.
- Visit Tour and select Edit in the top right.
- Drag the handle of any event into the desired order.
- Hit Save.
Sharing an event
Share your event’s smart link with fans, so they can purchase tickets on their favorite platform:
- Visit Tour and find the event you’d like to share.
- Select Share from the top right and then hit Copy to copy the link to your clipboard.
- Share the link on social media, in email campaigns, ads, or anywhere else.
Or share a direct link to your event on a specific platform:
- Visit Tour and find the event you’d like to share.
- Scroll to Platforms, find the platform, hit the three dots and Share.
- Copy the link and share it on social media, in email campaigns, ads, or anywhere else.
Posting an event to your homepage
Bring your event front and center to fans visiting your site by posting it to your homepage:
- Visit Tour and find the event you’d like to post.
- Select Post from the top right.
- Add a short message, optionally change the image, and hit Save.
Editing an event
Edit your event’s details:
- Visit Tour and find the event you’d like to edit.
- Select Edit from the top right.
- Make your changes and hit Save.
Edit your event’s platforms:
- Visit Tour and find the event you’d like to edit.
- Scroll to the Platforms section, find the platform, hit the three dots and then Edit.
- Assign the platform to a different event, or have a new one added, and hit Save.
Hiding an event
If there’s an event you don’t want to show on your site, you can hide it:
- Visit Tour and find the event you’d like to hide.
- Select Hide from the top right.
Unhiding an event
Bring a hidden event back onto your site at any time:
- Visit Tour and hit Filter in the top right.
- Select Hidden from the Status dropdown.
- Select the event you’d like to unhide and hit Unhide in the top right.