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How tour syncing works

Finding events on your platforms

After connecting a tour platform, we’ll import all of your events from it. After that, we’ll sync with it nightly to add new events and remove old ones.

Adding events to your website

When a new event is found on a platform, we’ll try to match it to an existing event on your site by date and name. If we can’t, we’ll create a new event.

Setting details on your events

Each platform provides different details about your event, so when a platform knows something about your event that we don’t, we’ll apply it first-come-first-serve.

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Reviewing your tour

Sometimes the details we get from a platform may be a little off, or may be wrong entirely. So it’s always a good idea to review your events to make sure everything looks good.

  • Image - The event’s promotional image. Should be high resolution.
  • Name - The event’s title. Keep it formatted exactly as it appears on platforms.
  • URL slug - The unique part of the event’s URL. ex: /tour/your-event
  • Type - The type of event it is (Concert, Festival, etc.). Set by Supertape initially.
  • Date & time - When the event is scheduled to start. Determines its order in your inventory.
  • Time zone - The time zone of the event. Typically the “Local Time” of the venue.
  • Venue name - The name of the venue where the event is taking place.
  • Venue city - The city of the venue where the event is taking place, if applicable.
  • Venue region - The region of the venue where the event is taking place, if applicable.
  • Venue country - The country of the venue where the event is taking place, if applicable.
  • Info - The events’s description, lineup, or any other information you’d like to share.
  • Platforms - The Platforms where fans can purchase tickets for the event.
If something we synced is wrong, it’s likely wrong on the platform as well. Be sure to fix both.

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Sharing a event

Share your event’s smart link with fans, so they can purchase tickets on their favorite platform:

  1. Visit Tour and find the event you’d like to share.
  2. Select Share from the top right and then hit Copy to copy the link to your clipboard.
  3. Share the link on social media, in email campaigns, ads, or anywhere else.

Or share a direct link to your event on a specific platform:

  1. Visit Tour and find the event you’d like to share.
  2. Scroll to Platforms, find the platform, hit the three dots and Share.
  3. Copy the link and share it on social media, in email campaigns, ads, or anywhere else.
You can also share new events from the Share section.

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Posting a event to your homepage

Bring your event front and center to fans visiting your site by posting it to your homepage:

  1. Visit Tour and find the event you’d like to post.
  2. Select Post from the top right.
  3. Add a short message, optionally change the image, and hit Save.
You can also post events from the Posts section.

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Editing a event

Make changes to your event’s details:

  1. Visit Tour and find the event you’d like to edit.
  2. Select Edit from the top right.
  3. Make your changes and hit Save.

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Hiding a event

If there’s a event you don’t want to show on your site, you can hide it:

  1. Visit Tour and find the event you’d like to hide.
  2. Select Hide from the top right.
Past events are automatically removed from your inventory.

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Unhiding a event

Bring a hidden event back onto your site at any time:

  1. Visit Tour and hit Filter in the top right.
  2. Select Hidden from the Status dropdown.
  3. Select the event you’d like to unhide and hit Unhide in the top right.

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