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Coming soon to Pro sites

We’re excited to announce our newsletter feature, and are beginning to roll it out now to Pro sites. If you’d like early access, please email us with the following info:

  • Your Supertape site URL
  • The newsletter platform you’re currently using
  • How many contacts you have
  • How they subscribed

There’s a 1,000 contact limit during early access. Once fully launched, the prices will be:

  • Pro with 100 contacts - $12/mo or $9/mo yearly (our current price)
  • Pro with 500 contacts - $16/mo or $12/mo yearly
  • Pro with 1,000 contacts - $20/mo or $15/mo yearly
  • Pro with 2,500 contacts - $30/mo or $22.50/mo yearly
  • Pro with 5,000 contacts - $40/mo or $30/mo yearly
  • Pro with 10,000 contacts - $50/mo or $37.50/mo yearly

Additional contacts can be purchased in blocks of 10,000 for $10/mo or $7.50/mo yearly.

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Setting up your newsletter

There are three settings you need to set up before you can send your first campaign:

Sending email

The email address your campaigns will be sent from. It must use a custom domain that you have DNS access to, since you’ll need to add a couple DNS records to verify ownership. Don’t have one? Purchase a discounted domain with Supertape.

Physical address

This is required for CAN-SPAM compliance and goes in the bottom of all campaigns. It must be a physical address, no PO boxes, but can be your home, work, manager, label, rehearsal space, studio, or any other physical address you have access to.

Campaign tracking

Decide if you’d like to track email open and click activity. This tracking enables some additional features and insights, but some fans may feel that it’s intrusive, and some email clients may block it.

To configure or update your newsletter settings:

  1. Visit Settings and select Edit in the Newsletter section.
  2. Make your changes and hit Save.
  3. Add the required DNS records to Verify your email domain.

That’s it! You’re ready to start importing contacts and sending campaigns.

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Building your email reputation

Maintaining a good email sending reputation is critical to getting your campaigns in inboxes and not spam folders. Email providers like Gmail and Yahoo track how often your emails are opened, clicked, marked as spam, bounce, etc., and reward or penalize you accordingly.

Fortunately, Supertape handles a lot of the heavy lifting for you: double-opt ins, verified domains, easy unsubscribes, and more. But your email reputation is ultimately your responsibility, and there are some golden rules you need to follow.

Always get permission to email people

Only email people who have explicitly opted in to receive emails from you. Never import purchased or “found” email lists.

Keep your contact list clean

If contacts aren’t engaging with your campaigns, or if it’s been a while since you’ve emailed them, remove them.

Send quality emails

This is obvious, but send emails that your fans want to read. Spend time crafting emails that are worth opening and clicking.

Be consistent and respectful

Keep your fans engaged with a regular cadence, maybe between once a week and once a month. Not too much, not too little.

Ignoring these rules can also impact Supertape’s reputation and our ability to send emails for all artists, so we take it seriously. All campaigns are expected to meet the following standards:

  • Bounce rate - less than 10%
  • Spam rate - less than 1%

Any of your campaigns that fail to meet these requirements will be paused and you’ll be notified. If the problem persists, your account could be suspended or terminated.

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